Business modelling and pitching for climate researchers
"Blue-Action: Kickstart your enterprise idea"
is an online training designed in Blue-Action with Climate-KIC
Are you a climate scientists working on the development of climate services?
This course is desgined for you! The target audience of this MOOC are scientists, from early-career researchers to professor-level, developing climate services at very different levels with the implementation of the service, with a very different range of potential products.
About the course
Learning designers at Climate-KIC have customised successful courses to fit the needs of climate service projects, so this is a great opportunity for you to work with experts on shaping your climate services.
Some of you might already have a clear understanding of who their client is while others might not think of their solution so much as a product or service which can be “sold” or "placed" on the market. The course and the available coaching sessions can be used as a way to explore these concepts and exploit their various potentials.
This is a blended course, self-paced, with support provided by business coaches of Climate-KIC.
Course structure
The course is designed specifically for climate researchers interested in pitching and developing their services into products. The learning design takes into account that the audience will range from early-career researchers to professor-level, with a very different range of potential products.
The course consists of two sections:
Module 1: Business Modelling
Module 1 of this course is an opportunity for you to help you explore the value that you bring to society and build business concepts around your offer, and learn to see the value as a “product/service" which can be relevant on the market.
The learning objectives of this module are:
- To understand the advantages of considering climate services as a business model
- To undertake an assessment of the end-user needs and how the climate service can add value
- To be able to design a business model based around a climate service
Module 2: Pitching
In Module 2, you will learn to pitch your business concept to a variety of audiences, for instance investors, customers, or funders.
The learning objectives of this module are:
- To understand how to structure a good climate service pitch, including identifying the key messages and outcomes
- To be able to describe the requirements of different audiences and demonstrate how to adapt a pitch to fulfil those requirements
- To be able to draft, refine and script a compelling pitch
- To be able to confidently deliver a pitch on a climate service to an audience
Are you interested in attending this MOOC?
Climate-KIC has reserved a number of seats for participants from Horizon 2020 projects dealing with the development of climate services. Enrolment will happen in bulk and therefore some delay may occur in the process of signing up new participants.
If you wish to register, please get in touch with Chiara Bearzotti chb@dmi.dk
The course is hosted at Climate-KICs Learning site https://learn.climate-kic.org/d2l/home
